As somebody who fought for a year to get an O1 visa (and an EB-1 green card, though that didn't quite work out), I can attest to the fact that the problem is not that it is an investor vs. a government official that is deciding whether one meets the criteria, but with the criteria themselves.
I had a top-notch immigration attorney, and a solid case. I was the first employee of a company that now employs north of a hundred engineers and generates tens of millions in tax revenue. By any definition of the phrase "individuals with an extraordinary ability in the sciences, education, business, or athletics," I am the kind of person that this visa was meant to attract: talent that results in a net gain for the country.
The problem isn't with the government employees who review the cases; the problem is with the criteria for the visa. It's stuck in a world where 40-year old academics were the innovators. Where instead of showing product traction, revenue, and ability to create businesses, you're expected to show published papers, academic awards, or inclusion in conference panels. Sure, these are still very valid reasons to want somebody to enter the US; but they shouldn't be considered the only reasons.
Quite a few very valuable companies were founded by mavericks, dropouts, or just people who stayed away from academia and instead worked on products. Elon Musk, Steve Jobs, Zuck, the WhatsApp guys, the Airbnb guys. None of these guys were academics. Some dropped out of college. None received nobel prizes, but many had shown previous entrepreneurial success. The visa requirements give this no consideration.
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The full list of requirements, of which you have to demonstrably meet at least three:
1. Documentation of the individual's receipt of nationally or internationally recognized prizes or awards for excellence in the field of endeavor;
2. Documentation of the individual's membership in associations in the field for which classification is sought, which require outstanding achievements of their members, as judged by recognized national or international experts in their disciplines or fields;
3. Published material in professional or major trade publications or major media about the individual, relating to the individual's work in the field for which classification is sought, which shall include the title, date, and author of such published material, and any necessary translation;
4. Evidence of the individual's participation on a panel, or individually, as a judge of the work of others in the same or in an allied field of specialization to that for which classification is sought;
5. Evidence of the individual's original scientific, scholarly, or business-related contributions of major significance in the field;
6. Evidence of the individual's authorship of scholarly articles in the field, in professional journals, or other major media;
7. Evidence that the individual has been employed in a critical or essential capacity for organizations and establishments that have a distinguished reputation;
8. Evidence that the individual has either commanded a high salary or will command a high salary or other remuneration for services, evidenced by contracts or other reliable evidence.
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Please tell me about your situation with the USCIS and any business related immigration problems or success stories.